Maximizing your PPC for HVAC installation is the key to success. Here are some tips on how to do that!
Have a clear vision of your PPC.
Before you begin, it’s important to have a clear vision of what you want to achieve with your PPC. This will help guide your decisions as you go along. Ask yourself:
- What do I want to achieve?
- How much am I willing to spend on this campaign?
- How long do I want the campaign running for?
Once these questions are answered, it’s time to get started!
Don’t be afraid to experiment.
Your website is the first step in getting your business in front of people who are looking for an HVAC installer, but it’s not the only one. You can also use Google AdWords, Facebook ads, and other paid search platforms like Bing Ads and Twitter Ads to drive traffic to your site–and even convert those visitors into customers if they’re interested in what you have to offer. In fact, many businesses find that their PPC campaigns are more effective at generating leads than organic search results!
Make sure the language in your ads matches the language used in your website.
The first step to maximizing your PPC for HVAC installation is making sure the language in your ads matches the language used on your website. For example, if you say “We’re a full-service HVAC company” on your homepage, then make sure that phrase appears somewhere in the ad text. This can be done by including it at the beginning or end of an ad group’s headline or description lines–just make sure it’s there!
Another good rule of thumb when writing ads is choosing simple words over complex ones whenever possible: two syllables are better than three; five syllables are better than seven; etcetera (I’m sorry). It may seem obvious but many people forget this rule when writing copy for their Pay Per Click campaigns because they want their ads to sound professional and authoritative (which they should). However, there’s nothing wrong with using simple language as long as it doesn’t sound dumbed down or patronizing (which won’t help).
Make sure you’re tracking conversions.
Once you’ve figured out your conversion rate, it’s time to make sure that you’re tracking conversions. If you don’t track the number of conversions, how will you know if your PPC campaigns are working?
There are a few ways to do this:
- The first step is to make sure that each lead or sale has been attributed back to its source (and not just by its location).
- Next, determine if there is a correlation between one campaign and another so that when one campaign performs better than others, there’s an understanding of why it did so well. This can help inform future decisions regarding budget allocation across different channels or even tools within those channels (e.g., Google AdWords vs Bing Ads)